Organization – Local Business
In schema, this property is part of Organization. Here is the full list of properties http://schema.org/LocalBusiness.
The properties in this Itemtype are more specific that can be used as well according to the business that you want to mark up. You can add as much properties as you like that are applicable to the local business.
Let take a Pet Shop as example.
My Pet Shop
At Pet Shop, we understand how important are pets in the family.Our products are high quality and 100% Australian.
300 Green St
Brisbane, QLD 4000, Australia
Phone: +61 78725485
Mon-Sat 11am – 2:30pm
Mon-Thur 5pm – 9:30pm
Fri-Sat 5pm – 10pm
In this case, we would need to use 2 “itemptypes”:
LocalBusiness: which contains properties to markup basic information about the business.
- Phone number
- Opening Hours
- Branch of
PostalAdress: which contains properties to specify elements of addresses.
- streetAddress: Street where the business is located
- addressLocality: City or suburb where the business is located
- addressRegion: State or Territory
- addressCountry: Country where the business is located
<div itemscope itemtype=”http://schema.org/LocalBusiness“>
<h1><span itemprop=”name”>My Pet Shop</span></h1>
<span itemprop=”description”> At Pet Shop, we understand how important are pets in the family.Our products are high quality and 100% Australian.</span>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress“>
<span itemprop=”streetAddress”>300 Green St</span>
Phone: <span itemprop=”telephone”>+61 78725485</span>
<meta itemprop=”openingHours” content=”Mo-Sa 9:00-17:00″>Mon-Sat 9am – 5:00pm
<meta itemprop=”openingHours” content=”Su 10:00-13:00″>Sun 10am – 1:00pm
The result should look like this in the rich snippet tool:
There are more properties that could be added depending on the data available. The full list can be found http://schema.org/LocalBusiness
Latest posts by Ana Wachholz (see all)
- Rich Snippets: How to implement Local Business - March 21, 2014
- Rich Snippets: How to Implement Breadcrumbs - March 16, 2014
- .Gov Tweets vs .Gov Backlinks: What is more effective? - February 26, 2014