Organization – Local Business

In schema, this property is part of Organization. Here is the full list of properties

The properties in this Itemtype are more specific that can be used as well according to the business that you want to mark up. You can add as much properties as you like that are applicable to the local business.

Let take a Pet Shop as example.

My Pet Shop

At Pet Shop, we understand how important are pets in the family.Our products are high quality and 100% Australian.
300 Green St
Brisbane, QLD 4000, Australia
Phone: +61 78725485
Opening Hours:
Mon-Sat 11am – 2:30pm
Mon-Thur 5pm – 9:30pm
Fri-Sat 5pm – 10pm

In this case, we would need to use 2 “itemptypes”:

LocalBusiness: which contains properties to markup basic information about the business.

  • Name
  • Description
  • Phone number
  • Opening Hours
  • Map
  • Branch of

PostalAdress: which contains properties to specify elements of addresses.

  • streetAddress: Street where the business is located
  • addressLocality: City or suburb where the business is located
  • addressRegion: State or Territory
  • addressCountry: Country where the business is located

<div itemscope itemtype=”“>
<h1><span itemprop=”name”>My Pet Shop</span></h1>
<span itemprop=”description”> At Pet Shop, we understand how important are pets in the family.Our products are high quality and 100% Australian.</span>
<div itemprop=”address” itemscope itemtype=”“>
<span itemprop=”streetAddress”>300 Green St</span>
<span itemprop=”addressLocality”>Brisbane</span>,
<span itemprop=”addressRegion”>QLD</span>

<span itemprop=”addressCountry”>Australia</span></div>

Phone: <span itemprop=”telephone”>+61 78725485</span>
<meta itemprop=”openingHours” content=”Mo-Sa 9:00-17:00″>Mon-Sat 9am – 5:00pm
<meta itemprop=”openingHours” content=”Su 10:00-13:00″>Sun 10am – 1:00pm


The result should look like this in the rich snippet tool: Local Business Code

There are more properties that could be added depending on the data available. The full list can be found

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I’m a Senior Search Consultant with experience working in different websites across several industries. My aim is to facilitate the interaction between products/services and customers via organic and paid searches.