Tracking and attributing conversions to organic traffic can be quiet inaccurate. Since last October when IOS 6 was released, part of the organic traffic was counted as direct traffic due to the fact that parameters were not passed through to Google Analytics from this operating system. For more information please read this blog post.

Since 29 July, I have noticed an increase in organic traffic across some websites that I work with. Trying to find out the reason for it, I came across to couple of blog posts suggesting that Safari apparently is passing parameters to Google Analytics. Here is the one of the sources .

Well, I decided to look at this Google Analytics report that I set up a while ago, to keep an eye on this issue.

Here is the link the Google Analytics report . You should be able to get it by logging into your Google Analytics account and paste this link into your browser. Then follow the steps.

 

Organic Traffic from IOS 6

Organic Traffic from IOS 6

 

This report shows the organic traffic coming from IOS 6 and later versions (6.1, 6.2 and so on). I should probably clarify, this is counting just what Google Analytics received data from, but not necessary all the traffic coming from this source.

As you can see, at the end of July, there has been an steadily increase which has remained. If we add the direct traffic into the same IOS 6 report, there has been a proportional decrease after July 29.

 

Direct Traffic vs. Organic after July 29

Direct Traffic vs. Organic after July 29

 

This means good news!. More traffic coming from this source has been identified (and attributed) to organic.

Reading further, I also found out that apparently, with IOS 7 (to be released in September 2013), the problem will be solved. All the parameters will be passed. Wait to see!!.

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I’m a Senior Search Consultant with experience working in different websites across several industries. My aim is to facilitate the interaction between products/services and customers via organic and paid searches.